Report on Promotional Strategies of Coles Supermarket

Introduction:

Coles Supermarket is one of the largest supermarket chains in Australia, providing a wide range of products and services to its customers. This report will focus on Coles Supermarket's promotional strategies for one of its products, Coca-Cola, and will provide answers to the following questions:

Coles Supermarket creates awareness of Coca-Cola by using various promotional strategies such as advertisements, point-of-sale displays, and social media. Coles advertises Coca-Cola through television, radio, and print media to reach a wide audience. Coles also uses point-of-sale displays to promote the product in-store, making it more visible to customers. Furthermore, the company utilizes social media platforms such as Facebook and Twitter to promote Coca-Cola, engaging with its customers and informing them about its product.

Coles Supermarket offers various promotions and deals to get customers to try Coca-Cola. For example, the company offers discounts and bundles to encourage customers to purchase more of the product. Additionally, the company runs promotions such as “Buy one get one free” and “Spend $10 and get a free Coca-Cola,” which incentivize customers to try the product. Coles also places Coca-Cola in prominent positions in-store, making it easier for customers to notice the product and try it.

Coles Supermarket provides information about Coca-Cola through various channels such as its website, social media, and in-store displays. The company provides information about the product's ingredients, nutritional values, and origin, giving customers an idea of what they are consuming. Coles also utilizes in-store displays to provide information about Coca-Cola, including its history and how it is made.

Coles Supermarket retains loyal customers by providing them with a personalized experience. The company offers personalized promotions and deals to customers based on their purchase history, incentivizing them to continue purchasing Coca-Cola. Additionally, Coles offers loyalty programs such as Flybuys, which rewards customers for their purchases, providing them with incentives to continue shopping at Coles Supermarket.

Coles Supermarket entices customers to buy more Coca-Cola by providing them with additional deals and promotions. The company offers customers discounts for purchasing multiple bottles of Coca-Cola, incentivizing them to buy more. Additionally, Coles provides customers with recipes and tips on how to use Coca-Cola in various ways, encouraging them to use the product more frequently.

Coles Supermarket identifies more customers by running various promotions such as “Refer a friend and get a free Coca-Cola.” The company incentivizes existing customers to refer their friends and family to Coles, expanding its customer base. Additionally, Coles uses social media platforms to identify potential customers and engage with them through targeted advertisements and promotions.

Conclusion:

Coles Supermarket utilizes various promotional strategies to promote Coca-Cola to its customers. The company creates awareness of the product through advertisements, point-of-sale displays, and social media. Coles gets customers to try Coca-Cola by offering promotions and deals, making it more enticing.